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Before an article post can be written, a writer first has to decide what it’s going to be written about. In either a corporate or personal setting, writers need to take a tone, style, marketing goals, and target audience into account. Writers will also need to find recent data on their readership through a number of digital analytical tools.
Write and Edit
As you might expect, writing and editing take up the bulk of a writer's time. Once an idea for a post has been approved, writers must write the article from scratch. Because of this, superb writing skills are a must, especially in regards to clarity and readability. Additionally, writers must also be able to thoroughly edit each post-draft and eliminate awkward wording, misspellings, inaccuracies, inconsistencies, and grammatical errors.
In today’s world, Search Engine Optimization (SEO) is no longer optional. Instead, it’s a strict requirement for all writers who want to gain more readers. Depending on their level of experience (or their desire to learn), writers can be in charge of anything from inserting basic keywords to deploying advanced, scalable SEO strategies.
Promote the Magazine
A writer’s work is not done once a post has been published. Rather, a writer must devote time and energy to promoting the magazine through the use of social media platforms, connections, advertisements, or email blasts. If they are successful, the magazine will receive a greater number of unique hits.
Engage the Audience
Writers know that there are few things an audience loves more than feeling acknowledged and understood. Because of this, it is vitally important for writers to interact with their readers as much as possible. This typically occurs in the form of comment exchanges, but can also include the publication of posts based on the requests of the readers.
Successful writers are insightful, highly creative individuals who thrive not only on being inspired but also on inspiring others. They are just as adept at using their imagination and looking at things from an abstract perspective as they are at focusing on minute details and polishing a piece of content to perfection. In addition to these general skills and abilities, employers are seeking writers with the following skills:
Organization: In order to keep their editorial calendar up to date and juggle several due dates concurrently, writers must be exceptionally organized.
Topical Experience: If a writer is writing about fashion, they should probably be able to prove that they know a thing or two about fashion themselves. This principle applies to all potential magazine topics, from finances to baking.
Communication Skills: Unless they’re the only person involved in their magazine, writers will frequently need to collaborate with multiple different people in order to produce the best possible content.
Adaptability: To keep their magazine as consistent and uniform as possible, writers must be able to adapt to writing and editing in a certain style and tone. This is especially true if they’re managing multiple different periodicals.
Analytical Skills: In the interest of understanding and catering to their audience as comprehensively as possible, writers will need to analyze and interpret several sets of raw data pertaining to reader demographics, monthly visitors, return visitor rates, the number of clicks per link, and the amount of time each visitor spent browsing.